If you are building a bathroom furniture range under your own brand, you will hear two terms from Turkish manufacturers: OEM and private label. They overlap, but the distinction matters for how much of the product is actually yours.
Private label usually means the manufacturer's existing designs, sold under your brand name. You choose from their catalogue, apply your logo and packaging, and go to market faster. The trade-off is that a competitor could be selling the same underlying product under a different name.
OEM (original equipment manufacturer) production means the manufacturer builds to your specification — your dimensions, your finishes, sometimes your own design. You get a product that is distinctly yours, at the cost of higher minimums, longer development time and a real sampling process.
A capable manufacturer offers both and will tell you honestly which suits your volume. If a supplier pushes OEM tooling costs on a buyer who clearly needs a fast private-label launch, that is worth noticing.